5.0 on ClutchWe Worked With Global Brands

The #1 clipping agency for brandsthat want predictable virality

Lumina Clippers is a clipping agency for global brands. We distribute content across TikTok, Instagram Reels, YouTube Shorts and X by a network of 62,900+ verified clippers. All on a performance basis.

Book a call

Book a free clipping strategy call

Rhys McKay, Founder & CEO of Lumina ClippersYou'll talk to Rhys McKay, Founder & CEO.

As featured in

“Inside the clipping farms driving fintech's marketing boom”

Forbes spotlighted Lumina Clippers as the leading network for global brands, distributing billions of organic views.

View Article

18,249,
278,830

Where attention lives: mid-scroll.

One video, posted by 62,900+ creators.

Thousands of clips. Billions of verified views.

GLOBAL VIEWS DELIVERED

Verified views delivered since 2025.

Our Mission

Marketing has evolved in 2026.
Influencers & Ads are dead.

Our Mission

We want brands to build fame, not rent fame from influencers.

Your brand deserves global mindshare, people remembering your product.
A clipping campaign puts the same footage across 62,900+ vetted creator accounts, each with an audience of its own.
Dominating the algorithm so globally your brand is seen repeatedly.

Rhys McKay.CEO @LuminaClippers
93%
Client retention
+3000%
Avg. engagement
Adobe’s official YouTube series, cut and posted to every feed.

Cut from the series, posted to every feed.

Watch the full episode on YouTube

Your brand shows up during “doomscroll sessions”

Today the world is scrolling on social media 24/7, it's our job to have you appear during scrolling sessions.
People should be organically scrolling & gain a brand-touch point with your company without feeling like they are being pushed by an AD.

Midjourney, client

Rhys McKay, Founder & CEO of Lumina Clippers

Who runs Lumina Clippers

Rhys McKay, Founder & CEO. Lumina Clippers was founded in 2025 by Rhys McKay.
He previously spent over $30M+ directly on influencer marketing & paid ads for tech brands.
Then pivoted everything to clipping, due to his belief in the evolution of internet marketing.

Testimonials

What brands said after
their first clipping campaign

Named brands, named people, and the numbers their campaigns produced. Read the case studies.

300xEngagement growth
750M+Monthly Audience Reach
Wispr.Flow, AI ProductWispr.Flow

“Lumina handled our short-form distribution end to end: consistent organic reach, zero friction, and results we could actually track.”

Wispr.FlowAI Product
5.0 on Clutch
Clipping Services

What a managed clipping agency
handles that your team can't

Lumina runs clipping services end to end: one long-form video in, the best moments cut, and 62,900+ verified clippers posting natively on TikTok, Reels, Shorts and X, every clip reviewed, billed only on verified views. That is the difference between clipping services we provide and an AI clipping tool: a tool hands you content, we get the content seen. We run clipping services for Casinos, Political Brands, Crypto, Musicians, Software & Tech Brands, and everything Direct To Consumer.

One Asset > Four Platforms > Thousands of uploads

Your clip goes live on TikTok, Instagram Reels, X and YouTube Shorts instantly & across thousands of accounts, posted from clipping creator accounts that already hold major audiences. This clipping distribution layer delivers up to 900M monthly views across the network.

5.0 on ClutchTrusted global companies.
Engagement Multiplier95%Verified across 95+ enterprise campaigns.

A clipping agency with 62,900+ vetted clippers, not an open marketplace

As a clipping company, we vet every one of the 62,900+ clippers before they can post for you, so scale never costs you control over who carries your brand. See why brands rank Lumina among the best clipping agencies on verifiable data.

Deploy Content Engine
Network Quality Assurance

See which clips actually moved the numbers

You see which clips carried the views, which audiences came back, and what to cut next.

Bot traffic filtered before it reaches your report

Farm and bot traffic gets filtered by our own routing layer, so the view count you report is the view count that actually happened.

How we verify clipping views

A clipping company that runs as your distribution department

You send the content and we handle the briefing, posting, moderation and reporting, with no hiring on your side.

Message
Clipping Campaigns

From one file to 62,900+ clipper accounts in 72 hours

62,900+ clippers upload

62,900+ clippers upload

  1. Step 01:

    You send your content

  2. Step 02:

    We clip and review

  3. Step 03:

    We optimize and scale the clips that work

  4. Step 04:

    You track results live

You

One piece of content is enough to begin: a podcast, interview, livestream, founder talk or product demo.

Viral moments feel good, but consistent viral moments deliver real impact. See the full process, step by step.

The Problem

Good clips, random results,
and the pattern every brand hits

120K↓ 68% retention drop
50% Viewers dropped
JANFEBMARAPRMAYJUN

Great footage, nothing to show for it

The edit is good and the hook is good, but the view count still flatlines because nobody with an audience is posting it.

Inconsistent virality88KLikes03%Brand Growth

One winner a month isn't a growth curve

A clip lands, you celebrate, and the next four do nothing. One upload can't carry a quarter but hundreds can.

Posting Activity
TUE
WED
THU
FRI
SAT
SUN
MON
3 / 10 posts this week32%
Content output

Posting when you remember isn't a system

Output that moves with how busy the week was gives you results that move the same way, so volume has to be scheduled rather than hoped for.

Solutions

Clips post from creator accounts, never from your brand handles

Clip

Clipping agency campaigns at network scale

You send the long-form file, our team cuts it into clips, and 62,900+ vetted clippers post them from their own accounts, on the platforms you pick. You're billed on verified views rather than impressions served. No viral moments yet? We can create them with you.

How clipping campaigns run
UGC

UGC that posts from real accounts

Thousands of UGC creators shoot original content about your product and post it from their personal accounts, each with 5-10k+ followers. It reads as a recommendation rather than an ad, and it's built to convert.

Short-form distribution with UGC creators

Weighing your options? Compare the models.

Our Clients

18B+ verified views, and the campaigns that produced them

Marty Supreme: a Lumina Clippers client reel
314M+ views in 30 days
Cinematic reel edits at scale

Marty Supreme

Wispr Flow: a Lumina Clippers client reel
164M+ views in 30 days
AI product clips that convert

Wispr Flow

Case study
Polkadot: a Lumina Clippers client reel
138M+ views in 30 days
Web3 clips across every feed

Polkadot

Case study
OKX: a Lumina Clippers client reel
248M+ views in 30 days
Crypto campaign, organic reach

OKX

Case study
Stake: a Lumina Clippers client reel
1.8B+ views delivered
Always-on reel strategy

Stake

Case study
The basics

What is a clipping agency?

A clipping agency turns a brand's long-form video into short vertical clips and pays creators to post them from their own accounts on TikTok, Instagram Reels, YouTube Shorts and X. Unlike an AI clipping tool, it handles distribution, not just editing. Lumina bills only on verified views, and most campaigns go live in 24 to 72 hours.

A clipping agency turns your long-form content into short clips and distributes them across social platforms through a network of creators. You'll also see the same service called a clipping company, a clipper agency, a content clipping agency or a social media clipping agency, and the model is identical. We manage 62,900+ social media clippers and have delivered 18B+ views for brands across TikTok, Instagram Reels, YouTube Shorts and X. As a managed agency we handle the strategy, clip production, creator payouts and reporting, so a single campaign can reach millions of organic views without you building an in-house team.

Who it's for

Who our clipping services are for

Brands across crypto, fintech, SaaS, software, consumer and entertainment that want reach without building an in-house clipper network. We run dedicated programmes for crypto and Web3 launches, SaaS and AI tools, consumer apps, music artists, podcasts and founder personal brands.

Not the right fit if you only want one video edited (we run ongoing campaigns, not one-off edits), or if you need direct-response sales in week one. Clipping builds reach, so pair it with retargeting.

A clipping agency for AI and SaaS companies

Product demos, webinars and launch videos, repurposed into clips that show the product working.

Worked with: Adobe, Midjourney, Wispr Flow.

AI and SaaS clipping

Crypto and Web3 projects

Launches, AMAs and livestreams, clipped and posted across creator accounts.

Worked with: OKX, Polkadot, Algorand, Magic Eden.

Crypto clipping agency

Podcasts and YouTube shows

Helping founders get their episodes in front of new audiences.

Worked with: Riverside, Theo Von.

Podcast clipping

Music artists and labels

New releases clipped and posted by creators across TikTok, Reels and Shorts.

Worked with: Lady Gaga, Selena Gomez, Lewis Capaldi.

Music clipping agency

Founders and personal brands

Podcasts, AMAs, talks and interviews turned into short, founder-led clips.

Worked with: Bryan Johnson.

Founder clipping

iGaming and casino brands

Streamer broadcasts and promos clipped and posted by creators, with every clip reviewed against your brief before it goes live.

Worked with: Stake, Aviator, Caliente MX.

Casino clipping agency
Compare

How clipping agencies compare with marketplaces, editors and AI tools

Four ways to turn long-form video into short clips, and what each one leaves to you.

Four ways to turn long-form video into short clips
Lumina Clippers (managed clipping agency)Clipping marketplaceIn-house editor or freelancerAI clipping tool
Who cuts the clipsWe do, from your long-form fileClippers you briefYour editor or freelancerThe software; you pick the keepers
Who posts them62,900+ vetted creator accountsThe clippers who join your campaignYour teamYou
Whose accountsCreators' own accounts, never your brand handlesClippers' own accountsYour brand accountsYour brand accounts
Review before postingEvery clip, against your briefPlatform AI screen, then auto-approve unless you rejectYour teamUp to you
Who checks the viewsWe do: bot-checked before billingPlatform tracking; spotting botted views is on youYour platform analyticsYour platform analytics
How you payCustom CPM per 1,000 verified views, USD 5,000 minimumPer-1,000-view rewards you set, plus your team's timePer-clip or hourly rate, or a salaryMonthly subscription, plus your time

Compared by how each model works, not by vendor. For named vendors, see the 16 best clipping agencies compared. Read more: Lumina vs AI clipping tools · Managed agency vs self-serve marketplace · Agency vs in-house vs freelance

Verified views

How we verify clipping views

You are not billed for views that did not survive verification. Here is what happens before a view counts.

  1. Clippers are vetted before they post

    Every clipper is vetted before they can post for you, so scale never costs you control over who carries your brand.

  2. Every clip is reviewed against your brief

    Each clip is checked against your brief before it goes live, and creators disclose paid partnerships.

  3. Bot and farm traffic is filtered out

    Every view is anti-bot verified before it counts, and unnatural view patterns are rejected before payout.

  4. You pay only for the views that pass

    You pay per 1,000 verified views, and clippers are paid per 1,000 verified views, so you only pay for reach that actually lands.

Questions to ask any clipping agency, and our answers

Ask every clipping company on your shortlist the same six questions, including us.

How do you count a view?
Only views that pass our anti-bot checks count. Unnatural view patterns are rejected before payout, and you're billed on verified views only.
Where do the views come from?
From real creator audiences on TikTok, Reels, Shorts and X, and your live dashboard shows where the reach is coming from.
Who posts my clips?
Vetted creators, from their own accounts, never your brand handles. Clips post natively on TikTok, Reels, Shorts and X.
Is every clip reviewed, and is paid promotion disclosed?
Every clip is reviewed against your brief before it goes live, and creators disclose paid partnerships.
What can I see while the campaign runs?
A live dashboard from day one, with views, likes, comments and shares in real time. The data stays yours.
What's the minimum, and is there a contract?
USD 5,000, all-in, with no setup or platform fee and no contract.
FAQ

Clipping agency questions, answered

Written by Rhys McKay, Founder & CEO of Lumina Clippers · Last updated

The agency takes one long-form video, cuts it into short vertical clips, and pays a network of creators to post them from their own accounts. At Lumina, every clip is reviewed against your brief, views are checked before billing, and you track results on a live dashboard. Read our full guide to how clipping agencies work.

Popular

Yes. A clipping service takes one piece of long-form content and turns it into many short platform-native clips posted across a creator network, and that's exactly what we run as a fully managed service. Whether you call it a clipping agency, a clipping service or a clipping company, the model is the same: one upload becomes hundreds of fresh-audience posts across TikTok, Instagram Reels, YouTube Shorts and X. It isn't press clipping or media monitoring.

Clipping distributes your content through real creator accounts, so it reaches feeds organically across every platform at once rather than charging per impression like ads or per video like UGC. The reach keeps compounding after the campaign ends. Lumina prices every campaign on a custom CPM per 1,000 verified views, quoted per campaign and scoped with you on a quick strategy call based on your platforms, niche and volume. More in clipping vs influencer marketing vs UGC.

KOLs post a few paid placements from a handful of accounts, while clipping distributes your content across 62,900+ creator accounts at once. You get far more reach per dollar and you keep control of the narrative rather than renting one voice.

No. A clipping farm uses throwaway accounts and undisclosed paid posts designed to look organic, often with fake views. An agency runs vetted creator accounts, reviews every clip against your brief, has creators disclose paid partnerships, and bills only on verified views. Read the full clip farm vs agency breakdown.

TikTok, Instagram Reels and YouTube Shorts, with optional cross-posting through our creators' own channels on X. You pick the platforms for each campaign, and every clip posts from a creator's account, never from your brand handles.

Any long-form source works, including podcasts, YouTube videos, webinars, livestreams, AMAs, interviews and product demos. A single one-hour podcast or video usually becomes 20 to 60 clips, so if your team already creates you're sitting on months of clip material. Every clip is captioned for each platform.

No. Clips post from creators' own accounts, each with an audience of its own, so your following doesn't limit the reach, and emerging brands and established names both grow with it. What you do need is source content worth clipping, such as a podcast, demo, livestream or interview.

You can find clippers yourself on Whop, Discord or Fiverr, but then you take on the vetting, coordination, payouts, quality control and anti-fraud. A managed agency handles all of it across 62,900+ already-vetted creators, which is why brands like Adobe, OKX and Stake choose us over doing it in-house.

Start with how the clipping company counts a view and whether it will name the accounts that will carry your clips. Then compare clipping providers on whether disclosure is built into the brief and whether the results are specific and clickable. Our checklist for choosing an agency covers the rest.

Popular

They're real. Every view comes from a real creator's audience and is anti-bot verified before it counts, so there are no bot farms and no fake views. You track every verified view on a live dashboard and the data stays yours. See how we verify clipping views.

The creators do. Clips post from vetted creators' own accounts, never from your brand handles, so your handles are never at risk and each clip reaches a fresh audience. The campaign data on your live dashboard stays yours.

Yes. Distribution happens through vetted creators' own accounts rather than yours, so your handles are never at risk, and every clip is reviewed against your brief before it goes live. Creators disclose paid partnerships to stay compliant and brand-safe. It's legal when you have the rights to the source content and follow platform, copyright and disclosure rules. More in is clipping legal?

Yes. We've delivered 18B+ verified views across 62,900+ creators, are trusted by Fortune 500 companies including Adobe, and have been featured by Forbes. Every campaign runs on a live verifiable dashboard, with reviews on Trustpilot, Clutch and LinkedIn. Lumina Clippers was founded in 2025 by Rhys McKay.

We do. We vet the creators and handle every payout, and clipper payouts are included in your all-in campaign budget. Clippers are paid per 1,000 verified views, which keeps them motivated to post high-quality, high-retention clips. Want to clip for us instead? Apply to join the network.

Most campaigns go live within 24 to 72 hours once we have your content, goals and brand guidelines. Campaigns typically begin generating views in the first week, and you track results on a live dashboard from day one.

It depends on your budget and your CPM, which is custom per 1,000 verified views and quoted per campaign. Nobody controls a feed, so no honest agency can promise that a clip goes viral; what we deliver is real distribution at scale across 62,900+ creators. You pay per 1,000 verified views.

It is when your goal is awareness and reach at scale, not a single direct-response click. Clipping is top-of-funnel, so pair it with retargeting for direct response and measure it through branded search, site sessions and downstream conversions. You're billed only on verified views. Read how to measure clipping ROI.

Popular

Lumina prices every campaign on a custom CPM per 1,000 verified views, quoted per campaign, with a USD 5,000 minimum. Paid social averages about USD 4 to USD 9 per 1,000 impressions (2025: TikTok USD 4.09, YouTube USD 7.05, Meta USD 8.32, Snapchat USD 8.78, per Gupta Media), and clippers are paid per 1,000 verified views, so you only pay for reach that actually lands. See full pricing.

Campaigns have a USD 5,000 minimum. Lumina prices every campaign on a custom CPM per 1,000 verified views, quoted per campaign, and your exact number is scoped free on a strategy call.

No. There's no multi-month lock-in: you run a campaign, see the results on a live dashboard, and decide what comes next. You pay per 1,000 verified views, and most campaigns go live within 24 to 72 hours of the call.

Still have questions?Get them answered on a free 30-minute strategy call.
Book a Strategy Call

Start a clipping campaign:
live in 24 to 72 hours

Campaigns start at USD 5,000, priced at a custom CPM per 1,000 verified views, quoted per campaign. Bring your content and your target reach, and we scope the exact number on the call, or read the full pricing breakdown first.

Rhys McKay, Founder & CEO of Lumina ClippersYou'll talk to Rhys McKay · rhys@luminaclippers.com

All information on this page is fact-checked and kept up to date.