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Industries
You already have the tape. A speech, a debate, a rally, a town hall. On your own accounts it reaches the people who already follow you. We cut the moments that hold on a phone and post them on creator accounts across Reels, Shorts and X.
You pay for views that pass review. Lumina is priced at a custom CPM per 1,000 verified views, quoted per campaign. Campaigns on this desk have a $5,000 minimum. The number locks on the call.
The 62,900+ figure is the whole Lumina network. A political brief only goes to the creators and platforms that brief allows. We don’t print a political-only headcount.
01Campaigns we can name
A Democrat who ran statewide in Michigan and a Republican who ran citywide in Los Angeles. Different races, different parties, and the same desk cut clips for both.
Congresswoman for Michigan's 11th district
In the U.S. House since 2019. Before Congress she worked on the Presidential Task Force on the Auto Industry, the 2009 team that restructured General Motors and Chrysler.
Entered the race
Democratic primary
Known from MTV's The Hills
Born in Los Angeles. His Pacific Palisades home was destroyed in the January 2025 fire, and he went on to sue the city and its Department of Water and Power over the response.
Entered the race
Citywide primary
Cut campaign footage into short vertical clips, posted by creator accounts.
Views across creator accounts, as reported on the campaign board.
Net Influencer on how Lumina sells distribution to the brands paid social won't take
Photos: Haley Stevens' official House portrait (2018) and a still from a U.S. Senate press conference (2025), both public domain. Race details: Michigan, Los Angeles.
Brands the network has clipped for, outside politics
Caliente
Stake
OKX
Adobe
Aviator
Midjourney
Polkadot
Wispr Flow
Magic Eden
Riverside FM
Bitcoin Magazine
Algorand
02The idea
Campaign news dies when it stays on the official account. The people who already follow you see it. Everyone else never does.
Clipping is how that same news leaves the room. One file becomes many short clips. Those clips go out on other people's accounts. A voter who would never open the campaign page still hits the moment in a feed they already watch. If you are still working out what this is and where the platform lines sit, start with what a political clipping agency does.
You don't need a new shoot. You don't need a binder of what newspapers wrote about you. You need the file you already have, cut for a phone, posted where the brief allows.
The speech already happened. Clipping is how it gets seen after the room empties.
03The desk
Lumina Clippers runs a managed desk. The same team writes the brief, cuts the files, puts the disclosure on the cut, rejects anything that misses the brief, gets the rest live, and sends the board.
Brief
Cut
Disclosure on the cut
Reject what misses
Live
The boardYou're not running a Discord of freelancers the week of a debate. You don't need a second production unit. You need the file and a number we can be measured against.
Rhys McKay founded Lumina in 2025. Calls follow the campaign's clock.
04The map
Pick a race and tap any state. The camera flies in to the area the brief names, a whole state, one city or a few districts, and you watch the posts go up on creator accounts there.
An illustration of how a brief aims clips across a map, not campaign data. Capitals, largest cities (2020 census) and U.S. House seats (2020 apportionment) are real.
One speech, debate or interview becomes many short clips and each clip carries one point. Thousands of accounts post them, each with an audience of its own. Every clip is reviewed before it posts, carries the disclosure counsel writes and comes down if it's wrong.
05Platforms
Reels, Shorts and X take paid clips when the brief says so. TikTok doesn’t take paid political posts at all.
TikTok doesn’t allow paid political content, and its branded content policy names creators being paid to make branded political content. So no creator on this desk is paid to post a campaign on TikTok.
Political reach on TikTok is organic: the campaign’s own account and supporters who share because they want to. The desk can cut clips for the campaign’s own TikTok account to post itself. A buy inside TikTok Ads Manager isn’t open to political content either.
Meta and Instagram take paid political and issues content when the paying partner is authorized, the branded-content tool is used, and the Paid for by line is on the ad. New political ads in the US are blocked in the last week before Election Day. Existing ads can keep running. New creative cannot.
YouTube needs a paid-promotion disclosure. Paid political promotion aimed at EU viewers has been blocked there since October 2025.
X is looser. The brief names the apps. If a platform pulls a post, it comes down. We don't sell a workaround.
06Disclosure
Counsel writes the legal line. The desk puts it on the cut before anyone posts.
If the brief wants Paid for by on the caption, the post doesn’t go live without it. If the brief wants the Meta branded-content tool, that’s the gate. If a cut can’t carry the label the brief requires, it stays down.
We don't sell a legal opinion. We sell a review step that can refuse a clip.
If a clip is wrong after it's live, it comes down. It isn't left up to ride the views. A caption can be corrected. The campaign can distance itself if counsel says so. The desk executes that call. A farm won't.
Federal disclaimer rules were written for ads placed for a fee. Creator posts on the creator's own account still sit in a grey zone at the FEC. Some states already ask for a label. None of that is legal advice.
07Nonpartisan
This desk runs for campaigns, committees and public figures. It doesn't run as a party operation.
The rest of Lumina's book is casino, crypto, SaaS, music and founder brands. Picking one US party on this page would close half the buyers in the category and put the rest of the book next to a side. We won't do that.
A Democrat in Michigan and a candidate in Los Angeles get the same process: source tape, review, posts, board.
08Timing
Campaigns don't buy clipping the way they buy a cable flight. They buy a moment.
A debate. A rally. A launch.
A clip that has to be in feeds before the next cycle writes the story.
First posts go live 24 to 72 hours after the brief is locked. Same clock as the rest of the network. Same-night only when the file and the brief are already locked before the window you book. We don't invent a faster political SLA.
09Every race
Presidential money gets the essays. Most campaigns are smaller than that.
A mayoral race. A Senate primary. A state house with one good town hall and no TV budget left. Those races still have tape. They still have a week when the official account isn't enough.
Down-ballot isn't a discount SKU. It's the same product on a smaller calendar.
10The ballot
Governor and mayor sit at the top, but most of a ballot is further down. The same desk can cut for the races below them, and each brief is sized to the area that race covers: a state, a city, a county or a single district.
Races the Lumina clipping desk can cut for
Statewide
Statewide
Congressional district
Citywide
State house or senate district
Ward or council district
Countywide
School district
Statewide or local
A sample ballot for illustration, not a real one. Which races are on a ballot depends on the state, the county and the year.
11The handover
You send the approved tape, the line that must stay, the disclaimer counsel wants, and the states that matter.
You get short clips, the disclosure on every cut, posts on accounts the brief allows, a live board of views that passed review, and a kill path if a clip is wrong.
Order of work:
It works on a speech, a debate, a panel, a live, an interview. You need the file and a number.
The cut
Campaigns sit on hours of footage nobody watches. The desk finds the moments that make one point each, cuts them vertical, captions them for the sound-off scroll and puts counsel's disclosure on before anything posts.
9:16, captioned, disclosure on
9:16, captioned, disclosure on
9:16, captioned, disclosure on
Unscripted moments travel furthest: an answer to a real question, a line the room reacts to, a voter saying it in their own words. One tape usually holds more of them than anyone expects.
12Named work
Haley Stevens, Michigan: 110M+ views. Spencer Pratt, Los Angeles: 105M+ views.
Those are the two campaigns we name on this page. No other politicians.
Caliente, Stake and the rest of the public case wall stay on Case studies. They are other verticals on the network. They are not political races.
13Proof
Lumina started in 2025. Behind this page are 62,900+ creators and 18B+ views. 62,900+ and 18B+ are network totals. The two campaign numbers are views on those campaigns.
Rating as listed on Clutch on 11 September 2026.
The two names on this URL are Haley Stevens and Spencer Pratt. Everything else stays on the case wall until it’s signed off.
14Pricing
Lumina prices every campaign on a custom CPM per 1,000 verified views, quoted per campaign, with a $5,000 minimum. The rate locks on the call against the file, the apps the brief allows, and the target. TikTok and LinkedIn ban political ads; Meta and Google stopped EU political ads in October 2025 (TikTok political ads policy).
The $5,000 figure is the minimum, not a typical flight. Bigger moments cost more. There's no pack on this page and no printed grid.
Invoice, entity and who pays the creators are contract lines. We don't invent an FEC form on a landing page.
Model: Pricing.
15The options
| Question | This desk | Political ads | Media consultancy | Clipper farm |
|---|---|---|---|---|
| Where the clip lives | Creator accounts the brief allows | Bought inventory | A memo | Whoever takes the Discord rate |
| What you pay for | Reviewed views, set on the call | Auction plus production | Hours | Raw posts, weak review |
| TikTok | No paid creator posts; TikTok doesn’t allow them | Ads Manager political buy | Not their product | Often ignored |
| Who holds the brief | Lumina | Your media buyer | Your firm | You, if anyone |
| If it misses | Unverified views are not billed | You still spent | No view number | No audit |
A consultancy writes the message. An ad account rents the slot. A farm pays for volume and hopes the platform doesn't notice. This desk cuts the tape you already have and posts it on creator accounts the brief allows.
16Compare desks
Campaigns don't need a listicle. They need to know which shop they're buying. Names below are not linked. Their view totals stay on their sites.
| Question | Lumina | Politiclip | Clipping Culture | Cliphaus | In-house |
|---|---|---|---|---|---|
| Product | Managed political clipping desk | Political SKU, one coalition | Public-figure page | Politicians and brands | Your staff |
| Party | Nonpartisan | Picks a side on-site | Mixed book | Mixed | Yours |
| Billing | Custom CPM per 1,000 verified views | Their model | Managed | Managed | Salary |
| TikTok | No paid political posts, per TikTok’s rules | Not published here | Not published here | Not published here | Staff accounts |
| Named on this URL | Haley Stevens (110M+ views). Spencer Pratt (105M+ views) | Not stated | Pratt is public on their site | Not stated | Not stated |
| You run the desk | No | No | No | No | Yes |
We don't print another agency's view totals. For a managed desk, verified views, every platform’s rules kept and a book that isn't tied to one party, this is the desk that fits.
17Questions
It takes campaign video you already have, cuts short clips and posts them through creators. You pay for views that passed review. It isn't a press-clipping desk and it isn't a course for clippers.
Not as paid posts. TikTok doesn't allow paid political content, including creators paid to make branded political content. Paid, disclosed clips run on Instagram Reels, YouTube Shorts and X. On TikTok, reach comes from the campaign's own account and unpaid supporters, and the desk can cut clips for that account to post itself.
No. The desk is nonpartisan. The brief is the campaign's.
Yes. That is most of the work in this category.
Usually 24 to 72 hours after the brief is locked. Same clock as the rest of the network. Same-night only when the file and the brief are already locked before the window you book.
Your counsel owns the legal line. If the brief wants a label on the caption, the post doesn't go live without it.
Haley Stevens in Michigan (110M+ views) and Spencer Pratt in Los Angeles (105M+ views). Other verticals are on the case studies page.
Lumina prices every campaign on a custom CPM per 1,000 verified views, quoted per campaign, with a $5,000 minimum. That's a minimum, not a typical flight. No pack on this page.
18Before the call
Bring five things. The call is shorter and the rate is real.
The CPM is quoted per campaign and locks on that call. Missed verified views aren't billed.
19Book the call
The official account posted the speech. The feed moved on in an hour. The TV flight is booked. The moment that actually travels is still sitting on a drive.
A farm will post anything. Your compliance officer won't. A consultancy will write the line. Someone still has to cut the file and get it onto accounts.
If a clip is wrong, it comes down. Correction and distancing sit with counsel. The desk executes that call.
This page is for campaigns, committees and public figures that already have the tape. You don't need a second studio. You need the file, a brief your counsel will sign and a number of views that count.
rhys@luminaclippers.com
