Services
Industries
Services
Industries
Political clipping
You already have the tape. A speech, a debate, a rally, a town hall. On your own accounts it reaches the people who already follow you. We cut the moments that hold on a phone and post them on creator accounts across TikTok, Reels, Shorts and X.
You pay for views that pass review. The CPM is custom. Campaigns on this desk start at a $5,000 floor. The number locks on the call.
The 62,900+ figure is the whole Lumina network. A political brief only goes to the creators and platforms that brief allows. We do not print a political-only headcount.
02The idea
Campaign news dies when it stays on the official account. The people who already follow you see it. Everyone else never does.
Clipping is how that same news leaves the room. One file becomes many short clips. Those clips go out on other people's accounts. A voter who would never open the campaign page still hits the moment in a feed they already watch.
You do not need a new shoot. You do not need a binder of what newspapers wrote about you. You need the file you already have, cut for a phone, posted where the brief allows.
The speech already happened. Clipping is how it gets seen after the room empties.
03The desk
Lumina Clippers runs a managed desk. The same team writes the brief, cuts the files, puts the disclosure on the cut, rejects anything that misses the brief, gets the rest live, and sends the board.
Brief
Cut
Disclosure on the cut
Reject what misses
Live
The boardYou are not running a Discord of freelancers the week of a debate. You do not need a second production unit. You need the file and a number we can be measured against.
Rhys McKay founded Lumina in 2025. Calls follow the campaign's clock.
04Platforms
TikTok, Reels, Shorts and X are in scope when the brief says so.
On TikTok the required line sits on the clip as an overlay before it uploads. That is how this desk has already run political volume there. Counsel writes the words. The desk burns them in.
The overlay is a disclosure mechanic. It is not a stamp that TikTok certified the campaign. A buy inside TikTok Ads Manager is a different product. This page does not sell that product.
Meta and Instagram take paid political and issues content when the paying partner is authorized, the branded-content tool is used, and the Paid for by line is on the ad. New political ads in the US are blocked in the last week before Election Day. Existing ads can keep running. New creative cannot.
YouTube needs a paid-promotion disclosure. Paid political promotion aimed at EU viewers has been blocked there since October 2025.
X is looser. The brief names the apps. If a platform pulls a post, it comes down. We do not sell a workaround.
05Disclosure
Counsel writes the legal line. The desk puts it on the cut before anyone posts.
If the brief wants Paid for by on the caption, the post does not go live without it. If the brief wants the Meta branded-content tool, that is the gate. If a cut cannot carry the label the brief requires, it stays down.
We do not sell a legal opinion. We sell a review step that can refuse a clip.
If a clip is wrong after it is live, it comes down. It is not left up to ride the views. A caption can be corrected. The campaign can distance itself if counsel says so. The desk executes that call. A farm will not.
Federal disclaimer rules were written for ads placed for a fee. Creator posts on the creator's own account still sit in a grey zone at the FEC. Some states already ask for a label. None of that is legal advice.
06Nonpartisan
This desk runs for campaigns, committees and public figures. It does not run as a party operation.
The rest of Lumina's book is casino, crypto, SaaS, music and founder brands. Picking one US party on this page would close half the buyers in the category and put the rest of the book next to a side. We will not do that.
A Democrat in Michigan and a candidate in Los Angeles get the same process: source tape, review, posts, board.
07Timing
Campaigns do not buy clipping the way they buy a cable flight. They buy a moment.
A debate. A rally. A launch. A clip that has to be in feeds before the next cycle writes the story.
First posts go live 24 to 72 hours after the brief is locked. Same clock as the rest of the network. Same-night only when the file and the brief are already locked before the window you book. We do not invent a faster political SLA.
08Every race
Presidential money gets the essays. Most campaigns are smaller than that.
A mayoral race. A Senate primary. A state house with one good town hall and no TV budget left. Those races still have tape. They still have a week when the official account is not enough.
Down-ballot is not a discount SKU. It is the same product on a smaller calendar.
09The handover
You send the approved tape, the line that must stay, the disclaimer counsel wants, and the states that matter.
You get short clips, the overlay on the cut when TikTok is in the mix, posts on accounts the brief allows, a live board of views that passed review, and a kill path if a clip is wrong.
Order of work:
It works on a speech, a debate, a panel, a live, an interview. You need the file and a number.
10Named work
Haley Stevens, Michigan. Spencer Pratt, Los Angeles.
Those are the two campaigns we name on this page. No other politicians. No view totals here until the campaign and the desk agree the number can go public. Other agencies have published their own Pratt figures. Those numbers are theirs.
Caliente, Stake and the rest of the public case wall stay on Case studies. They are other verticals on the network. They are not political races.
11Pricing
CPM is custom. Always. The rate per thousand reviewed views locks on the call against the file, the apps the brief allows, and the target.
The $5,000 figure is a floor, not a typical flight. Bigger moments cost more. There is no pack on this page and no printed grid.
Invoice, entity and who pays the creators are contract lines. We do not invent an FEC form on a landing page.
Model: Pricing.
12The options
| Question | This desk | Political ads | Media consultancy | Clipper farm |
|---|---|---|---|---|
| Where the clip lives | Creator accounts the brief allows | Bought inventory | A memo | Whoever takes the Discord rate |
| What you pay for | Reviewed views, set on the call | Auction plus production | Hours | Raw posts, weak review |
| TikTok | Overlay on the cut, when the brief includes it | Ads Manager political buy | Not their product | Often ignored |
| Who holds the brief | Lumina | Your media buyer | Your firm | You, if anyone |
| If it misses | Unverified views are not billed | You still spent | No view number | No audit |
A consultancy writes the message. An ad account rents the slot. A farm pays for volume and hopes the platform does not notice. This desk cuts the tape you already have and posts it on creator accounts the brief allows.
13Compare desks
Campaigns do not need a listicle. They need to know which shop they are buying. Names below are not linked. Their view totals stay on their sites.
| Question | Lumina | Politiclip | Clipping Culture | Cliphaus | In-house |
|---|---|---|---|---|---|
| Product | Managed political clipping desk | Political SKU, one coalition | Public-figure page | Politicians and brands | Your staff |
| Party | Nonpartisan | Picks a side on-site | Mixed book | Mixed | Yours |
| Billing | Custom CPM on reviewed views | Their model | Managed | Managed | Salary |
| TikTok | Overlay on the cut when the brief includes it | Not published here | Not published here | Not published here | Staff accounts |
| Named on this URL | Haley Stevens. Spencer Pratt | - | Pratt is public on their site | - | - |
| You run the desk | No | No | No | No | Yes |
We do not print another agency's view totals. We do not reuse a number they published for Pratt. For a managed desk, verified views, overlay on TikTok, and a book that is not tied to one party, this is the desk that fits.
14Proof
Lumina started in 2025. Behind this page are 62,900+ creators and 18B+ views. Those are network totals. They are not a scoreboard for one race.
The two names on this URL are Haley Stevens and Spencer Pratt. Everything else stays on the case wall until it is signed off.
15Questions
It takes campaign video you already have, cuts short clips, and posts them through creators. You pay for views that passed review. It is not a press-clipping desk and it is not a course for clippers.
Yes, when the brief includes TikTok. The required line is burned into the clip as an overlay before it posts. That is not a buy inside TikTok Ads Manager. Counsel still signs the words. The overlay is a disclosure mechanic, not a policy waiver.
No. The desk is nonpartisan. The brief is the campaign's.
Yes. That is most of the work in this category.
Usually 24 to 72 hours after the brief is locked. Same clock as the rest of the network. Same-night only when the file and the brief are already locked before the window you book.
Your counsel owns the legal line. If the brief wants a label on the caption, the post does not go live without it.
On this page we name Haley Stevens in Michigan and Spencer Pratt in Los Angeles. Other verticals are on the case studies page.
Custom rate per thousand reviewed views, set on the call. Suggested network minimum $5,000. That is a floor, not a typical flight. No pack on this page.
16Before the call
Bring five things. The call is shorter and the rate is real.
CPM stays custom. It locks on that call, not on this page. Missed verified views are not billed.
17Book the call
The official account posted the speech. The feed moved on in an hour. The TV flight is booked. The moment that actually travels is still sitting on a drive.
A farm will post anything. Your compliance officer will not. A consultancy will write the line. Someone still has to cut the file and get it onto accounts.
If a clip is wrong, it comes down. Correction and distancing sit with counsel. The desk executes that call.
This page is for campaigns, committees and public figures that already have the tape. You do not need a second studio. You need the file, a brief your counsel will sign, and a number of views that count.
rhys@luminaclippers.com
