Clipping Agency in Ireland: One Film, Thousands of Feeds

You filmed the podcast. You filmed the launch. Both went up once, on your own channels, and reached the people who already follow you.

Lumina Clippers is a clipping agency in Ireland for brands with that problem. You send the file once. Creators cut it into vertical clips and post them from their own accounts. Every clip carries the Irish ad label your brief requires. You pay for views that pass a check.

62,900+creators
18B+views delivered
20.8M+clips published
5.0on Clutch

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Why Irish Brands Run Out of Reach Before They Run Out of Content

Ireland is a small market with a hard ceiling on owned reach. Your follower count is the ceiling, and no amount of posting raises it quickly.

Paid social lifts the ceiling for as long as you keep paying. Stop the budget and you are back to your own followers the same afternoon.

Clipping works the other way. The same film gets posted from thousands of accounts you do not own. Those posts stay up after the campaign closes.

Meta runs its international headquarters from Dublin, so the feeds themselves are a local industry here. The audience is already there. Only your distribution is missing.

What a Clipping Agency in Ireland Actually Does

A clipping agency in Ireland takes one long video. It cuts that video into short vertical clips. Then it has creators publish those clips on their own accounts.

These feeds are not a side channel for Irish audiences. The Digital News Report Ireland 2026 asked where people got news in the past week.

Irish adults named Facebook at 33%, WhatsApp at 27%, YouTube at 26%, Instagram at 23% and TikTok at 15%.

Read that as a habit, not a media plan. People open those apps first. Your film has to be inside them, cut for a thumb, or it does not get seen.

Digital News Report Ireland 2026 · news source in the past week

33%

27%

26%

23%

15%

Coimisiún na Meán, 16 Jun 2026. Research by the Reuters Institute, University of Oxford.

Not Press Clipping, and Not Photo Editing

Three trades share the word clipping. Search clipping agency Ireland and you will meet all three.

People search for	What that trade does	What Lumina does instead
Press clipping, media monitoring	Collects articles written about you	Publishes your own video as short clips
Clipping path, background removal	Cuts a product out of a photo for a shop page	Works in video, never in stills
AI clipping tools	Returns clip files to your laptop	Publishes the clips and bills only the views that pass a check

Brands Already Clipped by Lumina

Proof before trust. Stake passed 1.8B views. OKX reached 248M. Polkadot reached 138M. Adobe reached 100M. Theo Von reached 98M.

Every one of those numbers belongs to that brand, and sits on our case studies page with its own count.

None of it was earned in Ireland. We have no Irish logo on the wall yet, and no Irish review on Clutch. We are not going to invent a Dublin case study to fill the gap.

Lumina Clippers at a Glance

Item	Detail
What it is	A clipping agency: one long video becomes many short vertical clips
Founded	2025, by Rhys McKay
Creator network	62,900+ creators
Views delivered	18B+
Clips published	20.8M+
Platforms	TikTok, Instagram Reels, YouTube Shorts, X
How you are billed	A custom cost per 1,000 verified views, agreed per campaign
Time to first clips	24 to 72 hours after the brief is locked
Reviews	5.0 on Clutch, across five reviews

How Clipping Compares With What Irish Teams Already Buy

Most Irish marketing teams already run two or three of these. The question is what each one actually buys.

Option	What the money buys	Invoice unit	When you stop paying
Clipping	Distribution of a film you already own, across accounts you do not	1,000 verified views	The posts stay up
Paid social	Inventory in an auction	Impressions at the going rate	Reach stops that day
One influencer booking	One creator, one audience, one post	A flat fee	The post decays
Dublin social retainer	Someone to run your own channels	A monthly fee	Your channels go quiet
In-house editor	Files, on your timeline	Salary and tools	Nothing ships

A retainer publishes as you. A clipping agency publishes as hundreds of other people. Those are different purchases, and plenty of brands buy both.

What It Costs, and What You Are Actually Buying

Lumina charges a custom cost per 1,000 verified views, quoted per campaign, with a $5,000 minimum. The rate is set against your file, your platforms and your target. You agree it on the call, before a single clip posts.

You are not buying hours, and you are not buying files. Full model: pricing

What Counts as a Verified View

A verified view is one that passed our check before it counted. Bot traffic and fake view patterns are filtered out first.

Failed views never reach your invoice. The same filter sets what a creator earns, so nobody is paid for traffic that did not happen.

More detail: verified views

How an Irish Campaign Runs, Brief to First Posts

Send the file. A podcast, a keynote, a founder interview, a product demo or a stream. One upload, no shoot.
Lock the target and the label. Which platforms, which view number counts as done, and which Irish ad label every clip has to carry.
We cut and check. Clips are reframed for a phone with the hook in the first second. Anything missing its label is rejected here.
Creators post. Clips go out across creator accounts in volume, from the day the brief is locked.
You watch the board. Verified views update while the run is live. You get a login, not a screenshot.

First clips go live 24 to 72 hours after the brief is signed off.

More on the network: clipping distribution

The Irish Rules That Change a Brief

This is where an Irish campaign stops looking like a British or American one. Three rules decide what your brief can ask for.

Labelling a paid or gifted clip

A creator may have been paid, gifted a product, or handed an affiliate link. In each case the clip has to read as an ad before anyone engages with it.

The CCPC and the ASAI set out the labels together. #Ad, #Sponsored and #Affiliate are the common ones. For a post in Irish, #Fógra does the job, and #Féirín replaces #Gifted.

Behind the guidance sit the Consumer Protection Act 2007 and the Consumer Rights Act 2022. Getting it wrong is an enforcement matter, not a style note.

Your brief can make a named label mandatory on every clip, and the check before publishing enforces it.

Gambling clips aimed at Irish viewers

Ireland has rebuilt this area under the Gambling Regulation Act 2024, with the Gambling Regulatory Authority of Ireland as regulator.

The Act sets a watershed for gambling advertising, restricts gambling ads on social and on-demand services and bans targeted inducements, as those sections are brought into force.

In practice that makes a broad gambling clipping campaign at Irish viewers a hard no in most briefs. Raise it on the first call and we will scope it narrowly or turn it down.

Crypto clips aimed at Irish viewers

Ireland applies the EU crypto-asset rules, with the Central Bank of Ireland as the competent authority. Marketing has to be fair, clear and not misleading.

Treat a token clip as a regulated promotion rather than a brand film. We scope it against the rules in force, or we pass.

None of the above is legal advice. We are a distribution desk, not your solicitor.

Clipping Services in Ireland, by Industry

Same desk, different brief. Pick the one closest to your product.

Industry	What we clip	Published proof
	SaaS and AI Demos and product walkthroughs	Wispr Flow 164M+Adobe 100M+Midjourney 100M+
	Podcasts and media Long episodes into short clips	Theo Von 98M+Riverside 7.7M
	Founders One person, many accounts	Bryan Johnson 90M+
	Music Artists, labels and releases	Selena Gomez 12MLady Gaga 6M+Maroon 5 5.1M
	Crypto and Web3 Exchanges, chains and protocols, scoped to the rules above	Stake 1.8B+OKX 248M+Polkadot 138M+

Irish retailers, apps, podcasts and founder brands all run through this same team. There is no separate Irish product.

Start here: clipping service

Who Runs Your Campaign, and What Hours

Rhys McKay founded Lumina Clippers in 2025. One team writes the brief, cuts the clips, rejects what fails your rules, publishes and reports.

Be clear on time zones. The desk runs on UK time, and Ireland keeps the same clock all year, so your working day is the desk's working day.

Lumina holds a 5.0 average on Clutch, across five reviews. Clutch verifies those reviews rather than letting us paste them in. None of the five is Irish, so read them for the quality of the work.

About the founder: Rhys McKay

Dublin, Cork, Galway or Anywhere Else in Ireland

There is no Dublin-only version of this. Clips spread at platform level, not by city, so the brief picks the audience rather than the postcode.

A Cork retailer and a Dublin SaaS company get the same network and the same reporting. What changes is the file, the target and the label.

You also do not need an Irish office to buy this. One film and one view number are enough.

Clipping Agency in Ireland: FAQs

The basics

What does a clipping agency in Ireland do?

It takes one long video, cuts phone-ready vertical clips, and has creators publish them on TikTok, Reels, Shorts and X. You pay for views that pass a check.

How do I pick the best clipping agency in Ireland?

Ask what counts as a billed view. Ask whose accounts the clips sit on. Ask who handles the Irish ad label. An Irish clipping agency should answer all three without checking, and its reviews should sit on a third-party site.

Is this press clipping or media monitoring?

No. Those desks collect articles written about you. Lumina publishes your own video as short clips on other people’s accounts.

Can I just hire a clipper directly?

Yes, and many brands do. One clipper gives you one account and one style. A network gives you volume across many accounts, with one desk accountable for the number.

Money and paperwork

What does a clipping campaign cost?

Lumina charges a custom cost per 1,000 verified views. The rate depends on your file, your platforms and your target, and you agree it on the call.

Do you invoice in euro?

No. Campaigns are billed in USD. VAT and entity details belong on the contract, so raise them on the call.

How do clipping providers in Ireland charge?

Three ways: per file, per month on retainer, or per verified view. The first two pay for activity. The third pays for the outcome.

Is there a minimum?

Yes: $5,000. Scope is agreed on the call, against your file and your target. Nothing is sold as a fixed package on this page.

The Irish rules

Do the clips need an #Ad label?

If money, a gift or an affiliate link sits behind the post, yes. The CCPC and ASAI guidance wants the ad recognisable before a viewer engages with it.

Can you run gambling clips at Irish viewers?

Rarely. The 2024 Act brings in a watershed and restricts gambling ads on social services as its sections commence. Most gambling briefs aimed at Irish viewers get scoped out or declined.

Whose account does the clip sit on?

A creator in the network, on TikTok, Reels, Shorts or X. Never a single Lumina handle, and not your own handle unless the brief says so.

What about posts in Irish?

Use #Fógra for a commercial post in Irish, and #Féirín in place of #Gifted. Your brief can require either, and the pre-publish check enforces it.

Can you run crypto clips at Irish viewers?

Only when the brief fits the EU crypto-asset rules that apply here. The Central Bank of Ireland is the competent authority. Flag it on the first call.

Running it

How soon do clips go live?

Usually 24 to 72 hours after the brief is locked. Volume builds from there, so judge the channel over a quarter rather than a week.

Is clipping legal?

Clips run with the rights holder’s permission, which on a Lumina campaign is you. The longer answer is here: is clipping legal

Do we need a Dublin office to work with you?

No. Dublin, Cork, Galway and Limerick are reached the same way, because clips spread at platform level rather than by city.

Book a Call About Your Irish Campaign

Send one film and one view target. Lumina comes back with a plan for creators, platforms and the Irish ad label on the first call.

That is what a clipping agency in Ireland should feel like. One file in, and a number you can check yourself.

Book a Strategy Call Send the brief

Clippers: Apply as a clipper