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About Lumina Clippers

Meet the People
Behind Lumina Clippers

Lumina Clippers is a clipping agency that turns one piece of content into thousands of short clips distributed across TikTok, Instagram Reels, YouTube Shorts, and X through a managed network of 62,900 clippers.

62,900+
clippers
18B+
views delivered
04
platforms
meet the team
Our Mission

Democratizing Content Distribution for Brands

The Lumina Clippers team, photographed from above
The team behind 18B+ views

Most brands create great content that reaches only a fraction of the audience it could. The reach lives in short-form, but producing and distributing clips at scale is slow, expensive and easy to get wrong.

Lumina Clippers was founded in 2025 by Rhys McKay to close that gap. Instead of chasing scattered creators, we built a managed network of 62,900+ clippers who turn long-form content into short clips and distribute them across every major platform, and that network has delivered over 18B+ views for the brands we work with.

  1. 2025Founded by Rhys McKay
  2. 62,900+clipper network built
  3. 18B+views delivered
About Lumina Clippers

What brands get

5.0 rated on Clutch

★★★★★
“Clipping is the fastest way to put your brand into culture and we've built the network to make it. ”
Rhys McKay, Founder & CEO of Lumina ClippersRhys McKay, Founder & CEOVerified on Clutch
About Lumina Clippers

How Lumina Clippers actually works

Lumina Clippers turns one piece of long-form content into hundreds of short clips and distributes them across platforms through a managed creator network, so you get the reach without managing any creators yourself.

source received
About Lumina Clippers

Why brands choose Lumina

Managed, not a marketplace

Our team handles clip review, creator coordination, QA and reporting, so you're never chasing freelancers.

Strategy, QA, payouts and reporting, all handled

Built for scale

A 62,900+ clipper network means real volume from day one rather than a slow ramp.

Campaigns live in 24–72 hours

Brand-safe

Every clip is reviewed before it's published, so your brand never goes out wrong.

Every clip reviewed pre-publish

Founder-led

Direction is set by the people who built the network rather than a faceless account manager.

Direct line to the founding team
FAQ

Everything you need to know

Lumina Clippers turns one piece of long-form content into many short clips and distributes them across TikTok, Reels, Shorts and X through a managed creator network. Here, clipping means short-form video, not press clipping or media monitoring.

Lumina Clippers was founded in 2025 by Rhys McKay. The founding team built the clipper network, campaign strategy, QA and reporting, and still personally runs all of it, so direction comes from the people who own the results. Rhys runs strategy on every campaign, with no account-manager layers between you and the work.

62,900+ vetted clippers publishing across TikTok, Instagram Reels, YouTube Shorts and X. That network has delivered 18B+ views for brands like OKX, Stake, Adobe and Humanity Protocol.

You send us long-form content: a podcast, stream, talk or founder video. Our clippers cut it into short clips, every clip passes review and QA, and it's published through real creator accounts across four platforms with verified-view reporting back to you. Here is how Lumina makes sure views are real.

Brands across crypto and Web3, fintech, SaaS and AI, consumer apps, entertainment, music and podcasts, plus founder personal brands. That includes 10+ Fortune 500 companies, with campaigns typically going live within 24–72 hours.

Rhys McKay, Founder & CEO, writes them. Every guide shows the date it was published and the date it was last updated. Lumina's own campaign figures come from live campaign dashboards and are stated as Lumina's results.

Still have questions?

Ready to turn your
content into real growth?

Campaigns start at $5,000, priced at a custom CPM per 1,000 verified views, quoted per campaign. Bring your content and your target reach, and we scope the exact number on the call, or read the full pricing breakdown first.

Start growing today

No contracts. Live in 24 to 72 hours. Billed on verified views.

All information on this page is fact-checked and kept up to date.