0 accounts carrying one film
The clipping agency for brands in Canada You send a video. 62,900+ creators post it on their accounts.
This is short video, not photo editing. We cut the parts that work on a phone, creators post them on their own TikTok, Reels, Shorts and X accounts, and you pay for views we can show you.
Brands already clipped network work, not a Canada-only board
110M+views
100M+views
110M+views
138M+views
7.7Mviews
40M+views
40M+views
87M+views
35M+views
30M+views
164M+views
248M+views
20M+views
116M+views
12M+views
40M+views
Each number belongs to that brand and is published on case studies. None of it was earned in Canada alone.
The desk
Who runs your campaign the same people all the way through, on ET and PT
Full-stack means the same people write the brief, cut the files, reject unsafe posts, get them live, and send the report. You are not managing a pile of freelancers.
The pilefive suppliers, four places it can stall
Every dashed gap is a handoff, and every handoff is yours.
The deskone supplier, no handoffs
Order of work
One shell, five bays, no seam to hand anything across. Nobody gives it back to you halfway.
Both coasts get an answer inside their own day
Coverage runs on ET and PT, so a decision a Toronto team needs before close, and one a Vancouver team needs before close, both get made before close. Both bars are 09:00 to 18:00 local, laid on one Eastern clock.
Eastern (Toronto, Montreal) Pacific (Vancouver)
Rhys McKay
Founded Lumina in 2025. Campaigns are answered on ET and PT.
The reel
Watch how it works before you book anything, watch the output
What you get
One video in, many clips out and every one of them lands on somebody else's account
A podcast, a panel, a launch film. One file you already have.
Four platforms / four accounts / none of them yours
A live board shows the views that passed a check. It is the same engine our clipping company runs for every market. Nothing in this chain quietly becomes your job halfway through.
What makes a useful source
A podcast, a founder interview, a product walkthrough, a panel from last week, a stream. You do not need another day in a hired studio. You need a file and a number you will hold us to.
If a post is paid or gifted
The brief can require a clear Ad label. That is what Canadian advertising guidance expects, not a badge we print on the site. We are not your lawyer.
Paid vs clipped
Why this beats paid ads in Canada the file did not get worse. The auction did.
A Meta or TikTok ad in Canada rents the slot. Turn the tap off and the slot is empty. Run the same asset through November and the cost jumps into Black Friday, Boxing Day and the January sale.
Shape only. The paid lane shows when auction pressure rises across a Canadian year, not what anything costs.
What an ad buys
Inventory, for as long as you keep paying. The slot empties the moment the budget stops, and the price is set by whoever else wants it that week.
What clipping buys
The same file spent again, on other people's pages. The unit is a verified view, and a post that lands keeps working after the window closes.
You can keep a paid campaign running next to this. One influencer booking is not the same job as a desk. Lumina prices every campaign on a custom CPM per 1,000 verified views, quoted per campaign, with a $5,000 minimum. Scope sits on the call, and the model is on pricing.
The alternatives
Four ways Canadian teams try this three of them hand the job back to you
| Media buy | Clip marketplace | In-house editor | ||
|---|---|---|---|---|
| Where the clip lives | 62,900+ creator pages | Your official page | Whoever picks the job | Staff login |
| Invoice unit | Verified views, scoped live | Auction plus production | Per file, usage extra | Salary and tools |
| Clock | ET and PT | The platform | Whenever they answer | Office hours |
| Who is on the hook | Lumina | Your media lead | You | You |
A marketplace is a chat. An employee still publishes as the brand. Ads hire the inventory. The agency is the desk that stays on the number.
Why an agency
Why hire a clipping agency in Canada three things that look like a campaign and are not one
- Editors in a group chat are not a campaign.
- A cutter who emails a Drive folder and vanishes is not a campaign.
- A Toronto social retainer that schedules your own grid is a different purchase.
Hire this shop when the brief has to become a view target, and someone has to keep shipping if the first batch is thin.
If we miss the target, the run continues until it lands.
What you are not buying: prettier cuts.
Head to head
Choosing a clipping agency in Canada: us vs the alternatives five shops that all say video
| Cut-only house | Clipper marketplace | Photo editing studio | Toronto social retainer | ||
|---|---|---|---|---|---|
| Brief through to live posts | Yes | NoFiles come back to you | PartlyYou operate it | N/AWrong product | PartlyPosts sit on your handles |
| Verified views | Yes | No | Seldom | No | PartlyNative insights only |
| ET and PT coverage | Yes | Sometimes | Sometimes | YesDifferent trade | Yes |
| Ad label if the brief asks | Yes | LaterYou add it | You write it | N/A | PartlyOn your own captions |
| Human check before it goes live | Yes | AfterOnce you notice | You moderate | N/A | PartlyYour community manager |
The long public scoreboard, with the reasoning written out, lives on best clipping agencies.
The clock
How it runs signed brief to first posts, 24 to 72 hours
That is the same clock as every other Lumina URL. We will not invent a faster-in-Toronto promise.
Burst weeks
A sale, a drop, a date the whole country is already shopping on. Volume inside a week, not a six-week production.
Always-on months
A steady run against a monthly view target, with the same desk and the same reporting behind it.
Both use the same team. Only the brief changes.
The brief has to fit the live rules. This page is not a shortcut around provincial gaming regulators or securities rules, and we do not sell one. Say it on the call and we will scope it properly or turn it down.
Same desk, new brief
What you can run one team. new brief. same clock.
Industries
Canadian retail, apps and founder brands use this same team. No extra slug.
Services
Sister UGC sites are not for sale on this URL. If that is what you came for, it is a different shop and a different brief.
Proof
The numbers, and whose they are tap any one and it will tell you what it does not mean
The pool the clips post from, matched by market and format.
Lumina networkEvery campaign, every platform, since the desk opened.
Lumina networkReviews collected by a third party, not printed by us.
Verified reviewsEach one with its own published view count against it.
Named workEvery figure above is checkable. That is the only reason it is here.
Plain terms
Clipping in plain terms six words this trade uses, and what each one actually means
Worth reading before you compare quotes, because two agencies can use the same word for two different things and only one of them is billing you for it.
- Clipping agency
- A desk that takes one long video, cuts it into short vertical clips, and has creators publish those clips on their own accounts. It owns the posting, not just the editing.
- Verified view
- A view that has passed a check for bot and fake traffic before it counts. Views that fail are not invoiced, which is why it is the unit worth billing on.
- CPM
- The price of one thousand verified views. Lumina's is custom, quoted per campaign and scoped to your file, your platforms and your target rather than sold as a fixed package. The model is on the pricing page.
- Creator network
- The pool of real accounts that carry the clips. Lumina's is 62,900+ creators, matched to a brief by market and format rather than pulled off the top of a list.
- Clipping path
- A photo-editing term for cutting a product out of its background for a shop page. If that is what you need, this is the wrong firm.
- Press cuttings
- Media monitoring. Those desks collect newspaper and media articles written about you. We ship your own video as short clips.
If an agency will not define its own unit, that is the answer. Ask what one view costs and what makes it count.
Straight answers
Clipping agency Canada: the questions people ask put into ChatGPT, Gemini and Google, answered without a made-up fee
Canadian buyers ask these before they ask for a quote. Direct answers, and where a number belongs on a call rather than a page, that is what it says.
What this actually is
What does a clipping agency in Canada actually do?
Takes one long video, cuts phone-ready clips, and has creators publish them on TikTok, Reels, Shorts and X. You pay for views that pass a check.
Is this photo editing or background removal?
No. Those shops prepare stills for product pages. Search for a clipping agency and you can hit them. Wrong aisle.
Is this press monitoring or media cuttings?
No. Those desks collect articles. We ship your own video as short clips.
Why not just use an AI clipper?
The tool returns files. Someone still has to publish them. The agency publishes through a network and bills the views that survive a check.
Money and paperwork
What does it cost?
Lumina prices every campaign on a custom CPM per 1,000 verified views, quoted per campaign, with a $5,000 minimum. Agreed on the call against the file, the apps and the target. No starter pack on this page. Model: pricing.
Do you bill in Canadian dollars?
No. Campaigns are billed in USD. Entity and tax details belong on the contract, so ask on the call.
Rules, and whose account it sits on
Do the posts need an Ad label?
If money or a gift sits behind the post, Canadian advertising guidance wants that to be obvious. The brief can require the label. We do not sell an approval stamp.
Whose account does the clip sit on?
A creator in the network. Not a single Lumina handle. Not your official handle unless the brief says so.
Can you push crypto or casino clips at Canadian users?
Only when the brief matches the current advertising rules in the province the viewers are in. Treat those verticals as regulated, not as a normal brand film.
Running it
How is this different from a Toronto social media agency?
They run your channels and often your ads. We put the same film on many other people's channels. Some companies buy both.
How soon does anything go live?
Usually 24 to 72 hours after the brief is locked.
What do you need from us?
The file. Podcast, panel, demo, launch, stream. A calendar of future shoots is optional.
Do we need a Canadian office to buy this?
No. One file and a view number are enough.
Does this only work in Toronto?
No. Toronto, Vancouver, Montreal and Calgary are reached the same way, because distribution happens at platform level. The brief picks the audience.
If this is you
If you run a brand in Canada seven things we hear on a first call, and what the desk does about each
Search for a clipping agency and the first row can be a photo studio. That shop cannot post your podcast. This one can. French-language campaigns for Quebec are scoped on the call, and the French page is at agence de clipping.
Our last agency answered on one coast. The Vancouver team needed a decision before close.
Coverage runs on ET and PT, while the day is still open on both coasts.
The Bay Street panel looked fine in the room. The file now lives in a shared drive. One LinkedIn upload, then nothing.
That file becomes many clips on many accounts, not one post on yours.
A mid-tier creator day-rate rents one page for a week.
A campaign buys reach across 62,900+ creator pages instead of one audience.
The King West retainer is already on the books. They still publish as us.
Clips post from other people's accounts, which is the part a retainer cannot buy.
Black Friday, Boxing Day, January. We need volume inside a week, not a six-week production.
First clips go out 24 to 72 hours after the brief is signed off.
The ads worked until the asset fatigued and the bid climbed.
The same file gets spent again, and the unit is a verified view, not an auction.
We searched for a clipping agency and landed on a photo studio.
Wrong shop. This is the short-video one.
This page is for retailers, apps, podcasts, SaaS teams and founders who already have the video. You do not need a Canadian office. You need one file and a view number you care about. Price stays on the call.


