Lumina Clippers vs Propaganda: 10M Views or You Don't Pay?

How we checked: for this Propaganda review, we read its two sites and their site code, ClipHouse's site, the Outmark add-on page and its LinkedIn page. We also read YouTube's rules and tried 18 common legal addresses. Every claim names its page. We run Lumina Clippers, so weigh this page with that in mind.

If a written view floor matters most and your campaign is in English, Propaganda is built for that; if you want to pay only on verified views, with no fixed floor, that is how we work. A view floor is the number of views a seller promises; Propaganda's is ten million in ninety days.

They differ on the promise, the price and the paperwork, and agree on checking clips before they post. Each Propaganda cell below quotes its own pages.

Both agencies check clips before they post; who cuts them is less clear at Propaganda. Propaganda's ad page says: "You set the brand guidelines. Our team checks the clips against them before they go out, then reviews the published submissions." Like us, they check clips before they post.

The ad page's walkthrough says "We edit the clips." The main site says "Creators turn your content into 1K+ short-form posts". LinkedIn says "A network of 100K+ vetted creators cuts your content into thousands of posts", and the main site says it is "Powered By Content Rewards". Three pages, two answers, so ask who will cut yours and how they are paid.

We answer it one way: our team cuts, vetted clippers post. Our homepage says: "Each clip is checked against your brief before it goes live, and creators disclose paid partnerships." See how our team cuts and checks every clip.

Propaganda checks views before paying clippers; we check them before billing you. Its pages describe a quality review before payouts, and none says how the views toward your ten million are counted. Its main site's FAQ says "every single post is manually reviewed by our internal quality team to eliminate bots and fake traffic", and its ad page says "We review submissions, view patterns and account analytics before approving payouts."

Our rule is public: "Only views that pass our anti-bot checks count." You are billed only on verified views that pass anti-bot checks.

The promise sits on one public page: Propaganda's ad page at go.propgda.com. Its main site's pages do not repeat it, and ClipHouse's legal page says results are not guaranteed.

Only the ad page puts the number in writing. Its hero reads: "10,000,000 views in 90 days. Or you don't pay." Its FAQ adds: "Ten million views in ninety days, or you don't pay. Before you start, we agree the campaign's footage, guidelines and timeline with you and walk through the guarantee in the agreement."

Now open the main site, propgda.com. The ten million promise is not on its pages. It has big goals, like "Your Three Steps to 1B+ Views", but no floor and no "don't pay". Its guarantee line is softer: "Join hundreds of brands getting guaranteed authentic engagement and measurable results". Guaranteed engagement is not a guaranteed number.

The ad page is built for ad traffic: its privacy page says it keeps "campaign tags, such as the ad that brought you here".

One page built into propgda.com's site code names the remedy: a refund of the money not yet paid to clippers. The page sits at propgda.com/ty, a booking follow-up page, and that address returns no page when you open it, so it may never have gone live. Its text reads: "For a $10,000 campaign, we guarantee 10 million views within 90 days under the agreed campaign terms. If you meet the agreed responsibilities and we miss the target, we refund funds not yet paid to clippers. Funds already paid out are not refundable."

If that is the rule in your agreement, "don't pay" means part of your money back, and how much depends on how much had already gone to clippers by day 90. The same page says "Your budget sits in a campaign pool" and "Our margin is included, typically around 30% depending on the campaign." Ask whether the margin comes back too: if it is kept, less of the unspent money returns.

ClipHouse shows six of Propaganda's case cards, and its legal page says "Campaign results are specific and not guaranteed." The names and totals on the cards match. Same cards, two answers on guarantees, and neither site says how the two companies are related, so ask which company you would sign with.

Yes, the number matches, and that is all the two share. YouTube Help lists one route into the Partner Program: "Get 1,000 subscribers with 10 million qualified Shorts views in the last 90 days." See YouTube's eligibility rules.

YouTube's bar counts one channel's own Shorts views. A campaign floor counts views across many accounts and platforms, so hitting it will not make your channel eligible. Treat them as two numbers that happen to look alike.

The guarantee leaves out what happens to your money, which views count and who signs. Every one of those answers is in the agreement, and you see that after the call.

None of the 18 common legal addresses we tried on Propaganda's and ClipHouse's sites had a page. We tried the addresses where terms usually live, /terms, /terms-of-service, /refund, /refund-policy, /guarantee and /pricing, on propgda.com, go.propgda.com and cliphouse.co. ClipHouse does have a short legal page at /legal, with the one line on results quoted above.

Missing terms do not make an agency fake. Propaganda is a real, operating company with named case cards and a CNN segment; how to tell a real clipping agency from a clipping farm walks through the other checks.

The order matters: the ad page says "We launch your campaign within 72 hours of signing the agreement and receiving payment." You pay first, so "don't pay" can only work as a refund, in writing.

The count matters too. A review before payouts is how Propaganda pays clippers; it does not say which views count toward your ten million.

At the ad page's entry price, the floor works out at USD 1.00 per 1,000 views, and the case cards ClipHouse prints with spend claim far cheaper results. CPM means cost per 1,000 views.

Propaganda's ad page says campaigns start at USD 10,000, and its main site prices its 90-day system at USD 36,000. The ad page adds: "If filming or production is needed, we agree its scope and cost separately." The main site says "Our 90-day system is" USD 36,000.

So ten million views works out at USD 1.00 per 1,000 at the entry price, and at USD 3.60 if the 90-day system delivered the same ten million; the main site does not tie that system to a view number. The pricing FAQ on propgda.com and cliphouse.co explains the parts: "Every campaign includes a management fee covering oversight, quality control, and reporting." Then: "You'll also set a distribution budget that goes directly to creators for making and posting content." Ask whether the floor rises with your budget; in public, it stays at ten million.

Four of the five cards below cost USD 0.46 per 1,000 views or less, and all five beat the USD 3.60 the 90-day price works out at for ten million views. Propaganda's own site shows these campaigns with views and clips posted, not spend; ClipHouse's page prints spend and an "Eff. CPM" for the same campaigns.

A sixth card ran at 1.12. It names a brand that has also worked with us, so it is left out here.

Read the table the other way round: at four of the five printed rates, USD 10,000 buys more than ten million views. The promise is real, but it asks less than the cards ClipHouse prints claim to deliver, so price it on that basis.

Propaganda's figures change from page to page, and two 55M comparisons carry two prices. Its main site compares a Super Bowl ad, USD 7,000,000 for 28M views, with a "PAST PROPAGANDA CAMPAIGN": 55M views for USD 36,000, "around 194× lower price". ClipHouse runs the same comparison with the same 55M views at USD 5,300, and its line is "1,300× less". Both sites show The Wizard Liz card at 55M views, and ClipHouse prints its spend as USD 5,300; if that is the same campaign, one result carries two prices almost seven times apart. Ask which price applies to the campaign you are buying.

Other figures move too. Pacinos shows 109.4M views on propgda.com and ClipHouse, and 88.4M on the ad page; DaddyWellness shows 81M against 71.2M; Druski shows 121M against "120M+".

The creator count moves as well. The hero on propgda.com says "300K+" creators, while its ticker says "100K+ Creators"; LinkedIn says "100K+ vetted creators", ClipHouse says "Access to 100K+ creators" and the Outmark add-on page says "500K+ Creators". No page dates its figure, so ask which one is current and how many posted last month.

A guarantee is worth what its remedy pays, and only one remedy is named anywhere in Propaganda's pages: a refund of funds not yet paid to clippers, in its site code. The pages that open do not say which remedy applies.

"Or you don't pay" can settle five ways: a full refund, a refund in proportion to the missing views, a refund of the money not yet paid to clippers, more posting time, or credit for a later campaign. Set your own numbers below and the ledger prices all five side by side.

On USD 10,000 paid, ten million promised and seven million counted at day 90, the same miss pays back anything from nothing to USD 10,000. The unspent-funds row assumes half the money had already gone to clippers, as a sample.

If the margin of around 30% were kept out of the unspent half, about USD 2,000 would come back instead of USD 5,000. Ask which remedy applies, how fast a refund is paid, and whether the management fee and filming are included. For how a guaranteed target compares with a check on every clip, read our Spade Clipping comparison of guaranteed views.

Ask both of us for these eight clauses in writing, ours too. Our guide on how to choose a clipping agency covers the rest.

Pick Propaganda if a written floor matters most and your campaign is in English; pick us to pay only on verified views, outside English or without a multi-month lock-in. Both are real agencies that check clips before they post.

Propaganda puts a view floor in writing, on its ad page, so a buyer has a number to hold it to. Its case cards name the brand, the views and the clips posted. It launches "within 72 hours of signing the agreement and receiving payment." Its ad page says: "You keep the campaign pages we build in your name." Its LinkedIn page goes further: "you own every clip produced, in perpetuity, including for paid use", and "clips that break the brief do not get paid".

It is plain about limits: "We currently run English-language campaigns only." Its sample dashboard is labeled "Dashboard mockup · Illustrative figures and sample clips." Its clients speak too: DaddyWellness reports "40,000 NEW SUBSCRIBERS", and Pacinos reports "an initial lift in retail sales with clips directing people to CVS".

Propaganda's own FAQ sets its fit line: "We work best with businesses already generating $3M+/year in revenue, established companies, or public figures." If you match that, want a written floor and run in English, it is built for you.

Pick us if you want to pay only on verified views, need a campaign outside English, or want no multi-month lock-in. As the Lumina Clippers homepage puts it, our team cuts your file, and "62,900+ vetted clippers post them from their own accounts". For more agencies side by side, see our list of the best clipping agencies.

We offer custom pricing from USD 5,000, quoted per campaign, with no multi-month lock-in, and we do not promise a view total. Our terms say projections are "not a guarantee of future results". See how our clipping agency pricing works and our terms.

We have clipped for Snapchat, Adobe and Midjourney, we are trusted by Fortune 500 companies, and we are rated 5.0 on Clutch.