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Political clipping
We have helped candidates running for governor, for mayor and in other elections get their message out through clipping. Their speeches, debates and interviews are cut into short clips and posted by creators across thousands of accounts. Their policies get mentioned in feeds the campaign does not own.
Brands the network has clipped for, outside politics
Caliente
Stake
OKX
Adobe
Aviator
Midjourney
Polkadot
Wispr Flow
Magic Eden
Riverside FM
Bitcoin Magazine
Algorand
The map
Pick a race and tap any state. The camera flies in to the area the brief names, a whole state, one city or a few districts, and you watch the posts go up on creator accounts there.
An illustration of how a brief aims clips across a map, not campaign data. Capitals, largest cities (2020 census) and U.S. House seats (2020 apportionment) are real.
One speech, debate or interview becomes many short clips, and each clip carries one point. Thousands of accounts post them, each with an audience of its own. Every clip is reviewed before it posts, carries the disclosure counsel writes, and comes down if it is wrong.
The ballot
Governor and mayor sit at the top, but most of a ballot is further down. The same desk can cut for the races below them, and each brief is sized to the area that race covers: a state, a city, a county or a single district.
Races the Lumina clipping desk can cut for
Statewide
Statewide
Congressional district
Citywide
State house or senate district
Ward or council district
Countywide
School district
Statewide or local
A sample ballot for illustration, not a real one. Which races are on a ballot depends on the state, the county and the year.
Proof
Public reviews, two campaigns we can name, and the size of the network behind every brief.
Rating as listed on Clutch on 11 September 2026. The two campaigns are the ones we can name in public. Everything else stays private until the campaign signs off, and we publish no view totals for either. Work for brands outside politics is on the case studies page.
The cut
Campaigns sit on hours of footage nobody watches. The desk finds the moments that make one point each, cuts them vertical, captions them for the sound-off scroll and puts counsel's disclosure on before anything posts.
Clip 1Posted0:50
9:16, captioned, disclosure on
Clip 2Posted0:559:16, captioned, disclosure on
Clip 3Posted1:199:16, captioned, disclosure on
Unscripted moments travel furthest: an answer to a real question, a line the room reacts to, a voter saying it in their own words. One tape usually holds more of them than anyone expects.
Timing
Clips work best when the feeds already know the name. Drag through a campaign year to see what the desk cuts at each stage, from the announcement to election night.
The announcement and the first interviews. Clips that introduce the candidate to feeds that have never seen them, so the name is familiar before anyone asks for a vote.
Forums and primary debates. Clips on the issues that decide a primary, aimed at the district or the state the primary covers.
Debate night, cut the same night. The answer that lands is on creator accounts before the next morning's coverage.
Mail ballots go out and early voting opens. Policy clips run next to how and where to vote, in the candidate's own words.
Get out the vote. Rally clips and reminders every day, aimed at the places the brief names.
Polls-open reminders in the morning, then the night's speech, clipped while people are still up.
A typical calendar, not a rule. Primary dates, early voting and mail ballots differ by state, and the brief follows yours.
The process
Nonpartisan. The desk runs for campaigns, committees and public figures, not for a party. Every candidate gets the same process.
Questions
Taking video a campaign already has, like a speech, a debate or a street interview, cutting it into short clips, and posting them through creators on the apps the brief allows.
Candidates running for governor, for mayor and in other elections. The two campaigns we name in public are Spencer Pratt in Los Angeles and Haley Stevens in Michigan.
Thousands. The Lumina network is 62,900+ creators in total, and a political brief only goes to the creators and platforms that brief allows.
No. View totals stay private until the campaign and the desk agree a number can go public.
No. The desk is nonpartisan. The brief is the campaign's.
Anything where the candidate answers a real question: debates, town halls, rallies, press conferences, podcast and radio appearances, and street interviews like the ones on this page.
As soon as there is tape. Clips from the announcement and the primary put the candidate in the feeds early, so by the general election the name is already familiar there.
Vertical, 9:16, captioned for the sound-off scroll, one point per clip, with the disclosure counsel writes on the cut. It posts from a creator's own account, not the campaign's.
Book a call. Bring the file, the date of the next moment and the apps counsel has cleared.
rhys@luminaclippers.com
