Coverage reaches the outlet's audience, not yours
A feature reaches whoever happened to read that publication that day. Your actual buyers live in TikTok, Reels, Shorts and X feeds.
Press Clipping
Your press coverage deserves more than a retweet
For founders and brands earning real coverage — TV hits, podcast interviews, conference talks, press features. We clip the strongest moments and distribute them through 62,900+ creators, so one story reaches feeds for weeks instead of dying in a day.
20-minute call. No prep needed.
- 18B+
- Views delivered
- 62,900+
- Active clippers
- 72h
- Max time to launch
- 4.8/5
- Client rating
Earned media has a 24-hour shelf life
You worked months for the feature, the interview, the stage. Then the news cycle moved on — and the only people who saw it were the ones already reading that outlet.
A link in bio isn't distribution
Reposting the article link earns a few polite likes. The moment itself — the quote, the exchange, the demo — never gets cut into feed-native content.
Third-party credibility goes unused
A journalist or host saying it carries more weight than your ads ever will — but only if people actually see the moment.
The next raise, hire and deal check your feeds
Investors, candidates and partners look you up on social. If your coverage isn't visible there, it may as well not exist.
1 day
That's roughly how long a press hit stays visible before the cycle moves on. Clipped and distributed, the same moment circulates across four platforms for weeks.
We make one story circulate for weeks
Send us the coverage — or the raw appearance footage. We turn it into feed-native proof and put it in front of the audience that matters. This is short-form distribution of your earned media, not a media-monitoring service.
Coverage-to-clip pipeline
TV hits, podcast interviews, panels and features cut into the moments worth watching — the quote, the claim, the exchange.
Appearance mining
Every podcast or stage appearance holds multiple clips. We mine them all, not just the headline moment.
Credibility framing
Clips are framed so the third-party endorsement lands: who said it, where, and why it matters — in the first two seconds.
Creator-network distribution
62,900+ vetted clippers push your press moments into feeds organically — reach the outlet itself will never send you.
Momentum timing
Clips ship while the story is still warm, then re-circulate around launches, raises and announcements.
Verified reach reporting
See exactly how far each press moment traveled — verified views, per platform, per clip.
From coverage to compounding proof
Fastest when the story is fresh — send coverage the day it lands.
- 1
Coverage audit
Day 0We collect your existing features, interviews and appearances, and flag the moments with clip potential.
- 2
Moment extraction & edit
24–48hThe strongest exchanges are cut into vertical clips with hooks and captions that make the credibility obvious instantly.
- 3
Rights & brand review
IncludedWe confirm usage is clean for each source and every clip passes your brand guidelines before distribution.
- 4
Network distribution
24–72h from kickoffPress clips go live through vetted creator accounts across TikTok, Reels, Shorts and X while the story still has heat.
- 5
Re-circulation cycles
OngoingWinning press moments come back around your launches and announcements — earned media that keeps working.
Case study
Wispr Flow — AI product
- The problem
- Strong product and founder story, but organic reach that didn't match the quality of the coverage and content they were generating.
- The result
- Lumina ran short-form distribution end to end — consistent organic reach across platforms with results the team could actually track.
“Lumina handled our short-form distribution end to end — consistent organic reach, zero friction, and results we could actually track.”
18B+Views across the Lumina network
62,900+Clippers distributing daily
4.8/5Client rating
Exactly what you get
Every press-clipping campaign ships:
Press-moment clip library
Edited vertical clips from your coverage and appearances, batched per cycle and yours to keep.
Multi-platform distribution
Clips posted through vetted clipper accounts on TikTok, Reels, Shorts and X.
Rights-checked sourcing
Usage confirmed per source before anything ships — no takedown surprises.
Verified view delivery
Bot-filtered, verified views at $1–5 CPM — you pay for real reach only.
Re-circulation calendar
Top press moments re-distributed around your launches, raises and announcements.
Reach reports
Per-clip, per-platform verified performance you can forward to the board.
Turnaround
First clips live within 24–72 hours of receiving coverage
Formats
9:16 vertical, per-platform specs for TikTok, Reels, Shorts & X
Revisions
Unlimited QC rounds pre-launch; framing updates apply to future batches
Lumina vs letting PR expire
| Feature | Lumina | Posting the link yourself |
|---|---|---|
| Reaches beyond the outlet's own audience | Yes | No |
| Feed-native vertical video | Yes | No |
| Distribution through creator accounts | Yes | No |
| Story stays visible for weeks | Yes | No |
| Verified, bot-filtered reach numbers | Yes | No |
| Re-use around launches & raises | Yes | Partial |
| Effort required from your team | Send us the coverage | DIY editing & posting |
Frequently asked questions
We turn your earned media — press features, TV hits, podcast interviews, conference talks — into short vertical clips and distribute them across TikTok, Reels, Shorts and X through 62,900+ vetted clippers. It's short-form distribution of your press coverage, not a media-monitoring or press-cuttings service.
The story already ran. Now make it travel.
Send us your latest coverage and we'll map what a press-clipping campaign looks like — live within 72 hours.
20-minute call. No prep needed. $5,000 campaign minimum.