🎬 Want to become a clipper/ugc creator? Apply now! ▼

Internal · 6 min read

Internal referenceThe BlogKit Style Guide

This page renders every block the BlogKit template supports. New articles are one JSON file — no code, no design decisions, and the result always looks exactly like this page.

Read the spec Back to blog

Rhys McKay·2026-07-17

Prose, callouts and quotes

A prose block is a list of paragraphs. Set lead: true on the first block after a hero to get this magazine-style opener with the drop cap.

Regular paragraphs look like this. Link to other Lumina pages liberally — pricing, case studies, how it works — internal links are an SEO requirement, and the kit styles them with the animated underline automatically.

Block: callout. One important aside per section maximum. Use it for the fact you'd put in a highlighted box in a Google Doc.

Block: quote — one strong claim per article, with the accent phrase in green.

Numbers: stats, bignum and bars

18B+views delivered

62,900+vetted clippers

$1–5CPM range

24–72hcampaign launch

Block: stats (above) — 2–4 KPI tiles. Numbers count up once when scrolled into view and the tiles glow under the cursor. Block: bignum (below) — one hero number when a single stat carries the section.

$0.99average CPM on managed campaigns

Clipping$1–5 CPM

Paid social$7–15 CPM

Block: bars — comparison bars fill on scroll. pct is the bar width, win: true turns it green.

Process: steps and checklist

Steps block
Numbered cards for any process. 4–6 items reads best.
Auto HowTo schema
A steps block automatically emits HowTo structured data for search.
Hover motion
Cards lift and glow under the cursor — nothing to configure.
Writer's job
Just titles + one-line descriptions. That's it.

Checklist block

Green-tick rows for requirements, criteria or what-to-demand lists.

When to use

Buyer guides ('demand these 5 things') and audits.

Comparisons: versus and table

The old wayone account posting

One account, one audience
Reach capped by your following
Every post is a gamble

Clippingdistributed posting

Hundreds of creator accounts
Pay only for verified views
Reviewed before publishing

	In-house	Freelancers	Lumina
Speed to launch	4–8 weeks	1–2 weeks	24–72h
View verification	✕	✕	✓
Brand-safety review	✓	✕	✓
Cost model	salaries	per clip	$1–5 CPM

Warnings, FAQ and conversion

Block: mistakes — red-rail list for pitfalls. Cell values 'yes'/'no' in tables render as ✓/✕ automatically.
No payout cap: one viral clip drains the whole budget in a day.
Buying bot views: if views aren't verified, the money is gone.

Block: calculator — interactive budget slider$1–5 CPM

Monthly budget

$5,000

1.0Mviews at $5 CPM

5.0Mviews at $1 CPM

Map my campaign

Block: logos — social proof strip

Block: cta with inline: true — small mid-article conversion nudge.

Book a free call

How does a writer add an article?

Fill the Writer's Brief (docs/WRITER-TEMPLATE.md), hand it over, and it becomes one article.json file. No code, no design decisions.

How does the FAQ block help SEO?

It automatically emits FAQPage structured data, so questions can appear directly in Google and AI answers.

Can an article skip blocks?

Yes — every block is optional except hero. Use only what the content needs; the design stays consistent regardless.

Block: cta — the big end card

Every article ends with this. Heading and sub are optional — sensible defaults ship with the kit.

Book a Call

Rhys McKay · Founder & CEO, Lumina Clippers

Has led clipping campaigns delivering 18B+ views across a 62,900-clipper network

Rhys founded Lumina Clippers in 2024 and has run short-form distribution campaigns for crypto, SaaS, gaming, music and founder brands. He writes on clipping strategy, creator-led growth and brand visibility. Connect on LinkedIn · About the team →

← Back to all articles

All information on this page is fact-checked and kept up to date.